MARKET SHARE (DMA 106: BOISE, ID)
Lovesick Goose Stars In KTVB’s 360° Story
PLAYOUT (DMA 106: BOISE, ID)
KTVB Deploys 360-Degree Tech To ‘Goose’ Coverage
Facebook’s first partner for live 360 video is cable network National Geographic, which will use the feature Tuesday for a broadcast as part of promoting its “Mars” space-travel series.
YouTube now supports 4K live-streaming, allowing content creators to broadcast using high-resolution video in both 360-degree and standard video formats at a rate of 60 frames per second.
The live streaming arms race saw another salvo Monday as YouTube debuted live streaming 360-degree video. Ben Popper writes, “Live 360 content is the gateway drug between what most people watch today and the immersive era of virtual reality that is just getting underway.”
