Two years ago, Nielsen Co. combined its media data expertise with Catalina Marketing’s research into shopper behavior to form Nielsen Catalina Solutions. The combined entity¹s first offering was a service measuring TV industry return on investment. Now, mobile ad company 4INFO said it is combining Nielsen Catalina’s tracking of shopping purchases from 60 million households with its own tracking data from over 70 million unique mobile users.
4INFO
May 25, 2022
Stay Connected
Subscribe
Events
Station Directory
Nielsen DMA Ranking | Index
Media Jobs
TVN Video
Sponsored Content
Market Share
Special Reports
-
Spot TV 2022: Total +19.2%; Core +4.2%
The total drop is pegged to lower political advertising, while the increase in core looks to come from growing sports gambling, improved auto and solid business from categories like legal Read More
-
FCC Watch | A Broadcaster’s Guide To Washington Issues
TVNewsCheck‘s quarterly quick briefing on the legal and regulatory proceedings affecting broadcasters from communications attorneys David Oxenford and David O’Connor.