Samba TV And 605 Partner On Omniscreen Addressable TV

Samba TV, a global provider of omniscreen advertising and analytics, has partnered with 605, a television measurement and analytics company. The deal provides Samba TV with exclusive addressable access to a subset of 605’s TV viewership dataset and is part of Samba TV’s continued global investment to broaden the reach and representation of its dataset across tens of millions of households throughout […]

Walmart Strikes TV Measurement, Analytics Deal With 605

605 Launches Advanced Advertising Platform

Measurement and analytics company 605 is introducing a platform that will help programmers and advertisers plan, buy, assess and attribute advanced advertising campaigns. AMC Networks and Discovery are the first two programmers to sign up for a pilot test.

Charter Invests In 605 For Advanced Adv.

Charter Communications has made an undisclosed investment in the advertising data and analytics company 605, which is run by former Cablevision COO Kristin Dolan. Under the agreement with 605, Charter will supply the company with aggregated and anonymized data culled from its network of pay-TV set-top boxes. In turn, 605 will use its proprietary data infrastructure and analytics capabilities to enhance Spectrum Reach, Charter’s advertising sales unit.

Dolans Jump Into Audience Measurement

Dolan Family Ventures, owned by the Dolan family, which  founded Cablevision Systems and this year sold it to French telecom firm Altice, just created its own audience measurement and analytics business, called 605, that will tap its “relationships with partners across the country that provide extensive, privacy-protected, set-top box viewing data.” In conjunction with that, DFV bought data firm Analytics Media Group, which it says has “deep political, marketing and analytics expertise.”