The deal brings the ad measurement firm’s total available TV device footprint to 82.7 million, adding set-top box data from 16.6 million homes.
DirecTV Advertising has partnered with independent TV and cross-platform measurement, planning, analytics and attribution firm 605. Adding 605’s capabilities will provide DirecTV advertisers with more visibility into lower-funnel metrics, including sales lift, website activity, and geolocation visitation, complementing DirecTV’s D2C relationships, first-party data and audience-based media solutions, according to the television provider.
The Joint Industry Committee looking to create standards for measuring television viewing, has come out with the scoring system it will use to evaluate measurement companies seeking certification from the JIC, including Comscore, InnovidXP, iSpot, SambaTV, VideoAmp and 605.
Building on more TV measurement tests from TV advertising sellers, Xandr, the advanced advertising/marketplace unit now owned by Microsoft, announced it has struck deals with six measurement companies in preparation for the upfront TV market. Comscore, EDO, Samba TV, TVision, VideoAmp, and 605 will work with Xandr’s buy- and sell-side advanced TV platforms — Invest TV and Monetize TV.
605, a global provider of television and cross-platform measurement, analytics and attribution, announced the availability of Advanced Audiences delivered through 605 EXCHAN6E. Advanced Audiences — the first road-mapped deliverable from […]
605, a global provider of television and cross-platform measurement, analytics and attribution, today appointed media and tech industry veteran Tom Keaveney president. He previously was an executive at AdScribe, a […]
Exclusives
605, a television and cross-platform measurement, analytics and attribution company, and Charter Communications have reached an agreement to extend their existing viewership data licensing agreement into 2031. The agreement also […]
Samba TV, a global provider of omniscreen advertising and analytics, has partnered with 605, a television measurement and analytics company. The deal provides Samba TV with exclusive addressable access to a subset of 605’s TV viewership dataset […]
Measurement and analytics company 605 is introducing a platform that will help programmers and advertisers plan, buy, assess and attribute advanced advertising campaigns. AMC Networks and Discovery are the first two programmers to sign up for a pilot test.
Charter Communications has made an undisclosed investment in the advertising data and analytics company 605, which is run by former Cablevision COO Kristin Dolan. Under the agreement with 605, Charter will supply the company with aggregated and anonymized data culled from its network of pay-TV set-top boxes. In turn, 605 will use its proprietary data infrastructure and analytics capabilities to enhance Spectrum Reach, Charter’s advertising sales unit.
Dolan Family Ventures, owned by the Dolan family, which founded Cablevision Systems and this year sold it to French telecom firm Altice, just created its own audience measurement and analytics business, called 605, that will tap its “relationships with partners across the country that provide extensive, privacy-protected, set-top box viewing data.” In conjunction with that, DFV bought data firm Analytics Media Group, which it says has “deep political, marketing and analytics expertise.”
