Samba TV, a global provider of omniscreen advertising and analytics, has partnered with 605, a television measurement and analytics company. The deal provides Samba TV with exclusive addressable access to a subset of 605’s TV viewership dataset and is part of Samba TV’s continued global investment to broaden the reach and representation of its dataset across tens of millions of households throughout […]
Measurement and analytics company 605 is introducing a platform that will help programmers and advertisers plan, buy, assess and attribute advanced advertising campaigns. AMC Networks and Discovery are the first two programmers to sign up for a pilot test.
Charter Communications has made an undisclosed investment in the advertising data and analytics company 605, which is run by former Cablevision COO Kristin Dolan. Under the agreement with 605, Charter will supply the company with aggregated and anonymized data culled from its network of pay-TV set-top boxes. In turn, 605 will use its proprietary data infrastructure and analytics capabilities to enhance Spectrum Reach, Charter’s advertising sales unit.
Dolan Family Ventures, owned by the Dolan family, which founded Cablevision Systems and this year sold it to French telecom firm Altice, just created its own audience measurement and analytics business, called 605, that will tap its “relationships with partners across the country that provide extensive, privacy-protected, set-top box viewing data.” In conjunction with that, DFV bought data firm Analytics Media Group, which it says has “deep political, marketing and analytics expertise.”