Around 10 markets should be on-air with 3.0 broadcasts by the end of the third quarter and perhaps 20 by year’s end, according to representatives of Pearl TV and BitPath. Broadcasters are also exploring the full capabilities of the NextGen standard with several new initiatives this summer, including the launch of a NextGen-capable smartphone and a trial of advanced alerting capabilities in Washington, D.C. Above, one of the six 2020 LG OLED sets that have earned the NextGen TV logo from the Consumer Technology Association.
The annual consumer tech showcase will be awash in shiny gadgets, but it’s what those products tell us about the future that matters most.
Next week’s CES in Las Vegas will once again take over the Strip with a sprawling, frenetic glimpse into tomorrow’s consumer technology. This time, NextGen TV will make its show floor debut, and hopes are high consumers will notice.
Samsung’s 2020 business strategy for TV sales is simple: 8K or bust. With its QLED 4K TV sales being undercut by budget 4K TVs, Samsung plans to shift the market again, to a format that has (so far) very few competitors, but also very little native content.
Among the tech innovations on tap are Panasonic 8K cameras, which will be used to generate replays from each end zone, part of the 115 cameras the network will use, including a bevy of Sony 4K replay cameras. And for the first time, CBS will also use a live wireless handheld camera with AR graphics and camera-tracking capability designed to provide real-time virtual graphics from the players’ perspective on the field.
Japanese public broadcaster NHK has announced that it will begin broadcasting a new 8K channel via satellite by December. The network announced earlier this year that it had intended to do so in advance of its plans to broadcast the 2020 Tokyo Summer Olympics in the high res format. This follows speculation that Samsung will debut its first 8K consumer TV set at IFA later this month.
The living room in 2018 will increasingly belong to 4K, particularly where the higher-end TV models are concerned. From the broadcasters’ perspective, getting 4K content to the home is still a challenge to be bridged. “Of course, ATSC 3.0 will change all that, but that’s still, I think, going to take a couple years,” says Alec Shapiro, industry consultant and former president of Sony Professional Solutions.
Under the umbrella of its 100th anniversary, the tech group looked back at its rich history of innovation while confronting current and future topics, trends and techniques including IP networking, 4K, SDI, developing standards and more. SMPTE photo
In October 1964, Tokyo welcomed the world as it hosted the Summer Olympics. The event signaled Japan’s recovery from the devastation of World War II. To broadcast the proceedings, venerable pubcaster Nippon Hoso Kyokai (NHK) was there. Now in its 90th year, that star has faded slightly as changing viewer demographics and questions about neutrality pose challenges for the broadcaster that has always pushed the tech envelope.
Japan’s government and NHK are bullish about giving Japan a broadcast system that supports ultra-sharp 8K — 16 times the resolution of HD — in time for the 2020 Tokyo Olympics. And now, Japan’s public broadcaster is not ruling out virtual reality as a possible future use of the format.
This year, Japanese public broadcaster NHK announced that it will speed development of its 8K Super Hi-Vision, which offers 16 times the resolution of HD, and begin broadcasting tests in 2016 with the goal of starting a commercial terrestrial service as early as 2018 — two years before the Tokyo 2020 Olympics. Although there is still a tremendous amount of development needed to create a full 8K ecosystem, a visit to NHK’s Science & Technology Research Laboratories in Tokyo suggests that the broadcaster may be closer than many industry observers think.
Japanese public broadcaster NHK has for the first time transmitted video signals in 8K definition over a significant distance.
Manufacturers do their best to fuel excitement over 4K TVs at International CES — with decidedly mixed results.
The cable sports giant is building a brand new, massive sports production center that Chief Technology Officer Chuck Pagano says will be future proof — able to handle upcoming 4K and 8K production. And he’s also keeping an eye on what’s going on in the broadcast TV world, especially the development of ATSC 3.0 and the pending FCC spectrum auction.
Japanese broadcaster NHK demonstrated for the first time outside Japan the real-time, over-the-air transmission and reception of 8K, which is 16 times the resolution of HDTV. The broadcaster plans to record its “Super Hi-Vision” 8K coverage of the figure skating and opening ceremony of the Winter Olympics from Sochi, Russia, in 2014 and to begin domestic 8K satellite tests to coincide with the 2016 Summer Games hosted in Rio.
With set makers working hard to push adoption of 4K as TV’s next-gen format, work is moving forward on 8K. Visitors to the Consumer Electronics Show are brought up to date on “super high vision” which boasts an eye-popping 7,680 x 4,320 resolution.
BBC, NHK and OBS will test Super Hi-Vision during the Olympics opening and closing ceremonies and select events.