In case you missed it, TVNewsCheck’s inaugural event brought together streaming executives for all the major news organizations forging a presence on OTT. Get up to speed here.
How To Develop A Streaming News Strategy
To succeed in the increasingly crowded streaming space, news organizations need to understand its consumers’ needs and viewing, determine where TV news content fits in and determining the business and monetization implications. Magid’s Katie Larson spelled it all out at TVNewsCheck’s OTT News Summit.
Jon Steinberg & Cheddar: An OTT Success Story
Jon Steinberg built his OTT business news channel Cheddar into a business that Altice purchased in April for $200 million. Now he’s president of Altice News, a unit that now includes, in addition to Cheddar, News Twelve and I24 news, an international news network. At TVNewsCheck’s OTT News Summit, he talks about how he realized there was a market for the younger-viewer-focused Cheddar, how the channel’s distribution model and programming strategy works, what its audience data reveals, discoverability and more.
Attracting, Keeping OTT Viewers Still Daunting
Crafting the right strategy for each service is crucial, broadcast executives say at TVNewsCheck’s OTT News Summit.
Navigating The Wild West Of OTT Measurement
With no common measurement data, OTT services are playing by multiple rule books, broadcast executives say at TVNewsCheck’s OTT News Summit.
Big OTT Question: Whether To Build Or Buy
Panelists from a range of news organizations explain how they decided if they should build or buy the technology necessary to launch their streaming services.
Sharing Strategies For Launching OTT Services
Executives from leading local and national news players in the OTT space discuss their various options for packaging and presenting content on the platform. Also crucial is figuring out how best to differentiate one’s OTT service from the many competing options, overcoming a lack of viewing metrics and personalizing content for viewers.
Stations Get Creative To Monetize OTT Offerings
While TV stations are keenly focused on advertising and sponsorships as a way to make streamed services pay off, some are also offering subscription video on demand.