Cloud Workflow Shifts Expand As Concerns Linger
Executives from WarnerMedia, CBS Owned Stations, Hearst Television and Sinclair told attendees of TVNewsCheck’s TV2020 virtual conference last week that their migration of workflows to cloud technology continues apace since the pandemic. However, concerns over the crucial “last mile” of their networks remain.
Ad Execs: Cutting Out Research Middlemen Is An Option
Executives from Dentsu, Publicis Media, UM Worldwide and E.W. Scripps entertained the prospect of buyers and sellers being their own source of TV audience data in a panel at TVNewsCheck’s TV2025 last week, prompted by the industry’s threadbare patience with Nielsen.
Station Group Chiefs: There’s Common Cause For Broadcast And Cable
Local broadcasters and cable operators needn’t be constantly at odds with each other, leaders from Fox Television Stations, Hearst Television and Gray Television said in a panel last week that also tackled streaming, M&A and diversity.
Targeted Ads Lead NextGen TV’s Revenue Chase, Execs Say
Representatives from NBCUniversal Local, E.W. Scripps and Pearl TV claim that NextGen TV’s ability to deliver targeted ads to connected TVs is the most promising and immediate among the technology’s potential revenue streams, and a proliferation of NextGen-ready sets is bringing monetization closer.
Executives from Publicis, Dentsu, Universal McCann and E.W. Scripps will talk about their industry’s progress toward automating the buying and selling of spot TV and adapting it to a future currency based more on big data than rating points. Register here.
Executives from NBCUnversal, E.W. Scripps and Pearl TV will zero in and talk about the state of the art of ATSC 3.0 deployment, revenue, marketing as well as future opportunities and obstacles on Sept. 22 during TVNewsCheck’s sixth annual TV2025: Monetizing the Future conference. Register here.
Exclusives
Executives from WarnerMedia, Sinclair, CBS Owned Stations and Hearst will look at the financial implications of full and partial migrations to the cloud in a panel at TVNewsCheck’s virtual TV2025: Monetizing the Future event on Sept. 23. Register here.
Station group leaders Jordan Wertlieb from Hearst Television; Jack Abernethy from Fox Television Stations; and Pat LaPlatney from Gray Television will unpack the state of TV amid enormous change at TV2025: Monetizing the Future, a virtual conference. Register here.
TVNewsCheck will present its annual conference charting the industry’s revenue path ahead in a virtual format once again this year with sessions on data and spot TV; NextGen TV’s monetization buildout; capitalizing on the cloud; and the event’s annual discussion with four station group leaders who offer their outlook on broadcast’s most impactful trends. Register here.
