A Christmas Story Live, Fox’s latest attempt at a live musical, failed to find a significant audience Sunday night. It is currently averaging a 1.5 rating in adults 18-49 and 4.5 million viewers, though due to the nature of live events, those numbers could be subject to greater-than-normal adjustment later today. Nevertheless, as it currently stands, A Christmas Story Live is the lowest-rated and least-watched broadcast live musical to date.
Pushing the envelope for new live TV commercials, Fox Broadcasting will air what it says is the first-ever live TV commercial for a feature film — the 20th Century Fox Film movie The Greatest Showman. The two-and-a-half-minute-long spot will air during Fox’s three-hour live-music TV special A Christmas Story Live! that airs on Sunday, Dec. 17 at 7 p.m.
