‘Christmas Story’ Delivers No Present For Fox

A Christmas Story Live, Fox’s latest attempt at a live musical, failed to find a significant audience Sunday night. It is currently averaging a 1.5 rating in adults 18-49 and 4.5 million viewers, though due to the nature of live events, those numbers could be subject to greater-than-normal adjustment later today. Nevertheless, as it currently stands, A Christmas Story Live is the lowest-rated and least-watched broadcast live musical to date.

Fox To Air Live Ad During ‘Christmas Story’

Pushing the envelope for new live TV commercials, Fox Broadcasting will air what it says is the first-ever live TV commercial for a feature film — the 20th Century Fox Film movie The Greatest Showman. The two-and-a-half-minute-long  spot will air during Fox’s three-hour live-music TV special A Christmas Story Live! that airs on Sunday, Dec. 17 at 7 p.m.