DMA 8: SAN FRANCISCO

How A Young Journalist Masters Social Media

Abbey Fernández is all over social media in the Bay Area. It’s not only part of her job description, but it’s also something she uses as a tool to help build her brand as a journalist. The bilingual Fernandez does it all for NBC O&O KNTV’s Synced In as well as a Spanish-language version on Telemundo KSTS, Conectados Contigo. She writes, shoots, edits, hosts and posts both shows every Monday, Wednesday and Friday on IGTV (Instagram TV), Instagram Stories and Twitter.