With many returning advertisers, ABC has now sold out all commercial inventory in The”91st Oscars show. The Academy Awards remain the least-glutted awards show for paid commercial content — just 32 minutes of advertising time in 2018. Some marketers are paying a top 30-second commercial price tag of $2.6 million.
ABC is hoping to drive viewers to its host-less telecast of the 91st Academy Awards on Sunday by dangling the promise of cold, hard cash to one lucky winner. The broadcaster on will launch The Official Oscar Game, a live game that will let viewers play along in real time during the awards presentation. The game’s interactive ballot will allow fans to earn points by predicting Oscar winners in each category and will also pose trivia questions — with the top players eligible to win $50,000 in the grand prize drawing.
With no host for ABC’s Oscars — and a week to go before the big event — the network has been airing about the same number of TV show promos as a year ago, featuring primarily creatives focused on movies. So far, ABC has run 691 promo airings, yielding 329.2 million impressions through Feb. 18, according to iSpot.tv.
When ABC announced this week that Modern Family had been renewed for its 11th and final season, and will wrap up for good in 2020, the reaction was fairly muted. Even if the collective reaction is a shrug, it’s worth looking back at the comedy’s somewhat groundbreaking beginnings to remember it helped change TV.
Here’s a rundown of what’s working and what’s not at 10 p.m. on ABC, CBS and NBC and at 9 p.m. on Fox. Those programming decisions have a direct effect on the late news performance of the network’s affiliates.
This year’s broadcast pilot season is shaping up to be one of the leanest in recent memory as far as sheer numbers are concerned. Among ABC, CBS, The CW, Fox and NBC, 59 pilots have been ordered so far for the 2019-20 season. Compared with the 76 pilots ordered in 2018, this year will more than likely be down 10%-20% from last; that would mark the fewest number of pilot orders going back at least seven years.
From the outside, the road to the 2019 Oscars has been a wild ride from the short-lived “Popular Movie” Oscar category to the Kevin Hart hosting fiasco. ABC President of Entertainment Karey Burke, who took over for Channing Dungey in November, told journalists at the Television Critics Association winter press tour on Tuesday that the drama was initially intimidating but she’s now looking forward to an exciting awards show.
Channing Dungey’s replacement is “interested in anything that Jimmy [Kimmel] wants to do beyond his show.”