“The ratings for the Oscars plummeted from 23 million last year to less than 10 million this year. How can something so woke put so many people to sleep?” Jimmy Kimmel joked on Monday.
Netflix had a big night at the Oscars, bringing home a total of seven total trophies — leading all studios — although the streamer failed to grab the prize in the best picture category and came up empty in the acting categories. Netflix had come into Sunday night with 36 nominations, far more than any other studio.
ABC’s Academy Awards telecast may not draw as many viewers as it has in the past, but it will still air a full suite of commercials. The network has sold out all of its available advertising inventory for the annual awards event, Jerry Daniello, SVP, entertainment brand solutions, for Disney Advertising Sales, said in an interview. The company finalized its sales earlier this week, he said.
Live events like awards shows were supposed to be what saves broadcast TV. But even while they’re stuck at home in the middle of a pandemic, viewers have lost interest in kudocasts — and the ratings declines this year don’t bode well for the future of the form. The recent performance of the Golden Globes, Grammys and SAG Awards should make the producers of this month’s Oscars nervous. So far this year, year-to-year viewership for The CW’s Critics Choice Awards dropped 69%; NBC’s Golden Globes ceremony was down 62%; TNT and TBS’ simulcast of the SAG Awards dipped 52%; and CBS’s Grammys telecast fell 51%.
ABC has been seeking around $2 million for a 30-second spot in its April 25 broadcast of the 93rd annual Academy Awards, according to two people familiar with negotiations, and the network does not appear to be facing much resistance. Two media buyers with knowledge of the Disney outlet’s approach to Madison Avenue say they have not recently taken any pressure-filled calls from ad-sales executives eager to unload ad time as the event draws closer.
“Our plan is that this year’s Oscars will look like a movie, not a television show,” said show producers Jesse Collins, Stacy Sher and Steven Soderbergh in a statement Friday. They’ve enlisted Emmy and Tony Award winning director Glenn Weiss to direct the live broadcast on ABC on April 25.
After a pandemic year that shuttered most movie theaters, none of the expected best-picture nominees will have hardly any box office to speak of. It will be an Oscars not just without blockbusters but with many movies that have hardly played on the big screen. Streaming services are set to dominate Hollywood’s biggest and most sought-after awards. Nominations will be announced beginning at 8:19 a.m. ET and the film academy and ABC will telecast the Oscars on April 25 (delayed two months due to the pandemic).
Specific plans have yet to be unveiled for the show, but the Academy of Motion Picture Arts and Sciences is “determined to present an Oscars like none other, while prioritizing the public health and safety of all those who will participate,” a spokesperson said.
There were no cameras or radio mics and just one speech. Even when it moved to TV, the show could be under two hours. When expectations set in, so did bloat.
The 93rd Academy Awards will now be held April 25, 2021, eight weeks later than originally planned. The Academy of Motion Picture Arts and Sciences’ Board of Governors also decided to extend the eligibility window beyond the calendar year to Feb. 28, 2021, for feature films, and delay the opening of the Academy Museum of Motion Pictures from December until April 30, 2021. The awards show will be telecast by ABC.
The Academy of Motion Pictures Arts and Sciences on Tuesday announced the change for the 93rd Academy Awards as a response to how the coronavirus pandemic has impacted the film industry. The film academy also said it will condense the two sound categories into one and prohibit DVD screeners for 2022’s 94th Oscars in an effort to become more carbon neutral.
Reports that Steven Spielberg intends to support rule changes that could block Netflix from Oscars-eligibility have provoked a heated, and unwieldy, debate online. It has found the legendary filmmaker at odds with some industry heavyweights, who have pointed out that Netflix has been an important supporter of minority filmmakers and stories, especially in awards campaigns, while also reigniting the ongoing streaming versus theatrical debate.
For the first time ever, all four acting Oscar winners this year have current TV series, Bohemian Rhapsody‘s Rami Malek (USA’s Mr. Robot), The Favourite’s Olivia Colman (Netflix’s The Crown), Ali (True Detective) and Regina King (HBO’s upcoming Watchmen). It is the strongest indication yet of the blurring lines between film and television and a culmination in the process of television — once considered film’s far less prestigious ugly stepsister — evening the playing field.
After the chaos of the most unsettled Oscar season in recent memory, the show ended up being a vastly stronger offering than could have been expected. The show had a host — until, suddenly, it didn’t. It was going to cut four categories out, or relegate them to commercial breaks — until it wasn’t. Musical performances were reinstated and a stated strict time limit on speeches was evidently relaxed.
Queen and Adam Lambert opened with a medley followed by a monologue-esque series of jokes from Tina Fey, Amy Poehler and Maya Rudolph, who insisted they weren’t hosting.
With many returning advertisers, ABC has now sold out all commercial inventory in The”91st Oscars show. The Academy Awards remain the least-glutted awards show for paid commercial content — just 32 minutes of advertising time in 2018. Some marketers are paying a top 30-second commercial price tag of $2.6 million.
ABC is hoping to drive viewers to its host-less telecast of the 91st Academy Awards on Sunday by dangling the promise of cold, hard cash to one lucky winner. The broadcaster on will launch The Official Oscar Game, a live game that will let viewers play along in real time during the awards presentation. The game’s interactive ballot will allow fans to earn points by predicting Oscar winners in each category and will also pose trivia questions — with the top players eligible to win $50,000 in the grand prize drawing.
With no host for ABC’s Oscars — and a week to go before the big event — the network has been airing about the same number of TV show promos as a year ago, featuring primarily creatives focused on movies. So far, ABC has run 691 promo airings, yielding 329.2 million impressions through Feb. 18, according to iSpot.tv.
NEW YORK (AP) — Kevin Hart says he won’t be hosting the Academy Awards. “No,” was his response when asked Wednesday on ABC’s “Good Morning America.” Hart says it’s too late to prepare. Hart added it’s “hard to predict what can happen.” But he doesn’t want “people to think there’s a thing about me and […]
Walt Disney’s ABC has sold more than three-quarters of its commercial inventory for its Feb. 24 broadcast of the glitzy awards fest, according to Jerry Daniello, SVP, entertainment brand solutions, for Disney ad sales, pacing ahead of its progress at this time last year. He declined to comment on the price of a spot in the event, but two media buyers familiar with negotiations for advertising in the event say ABC is seeking between $2 million and $3 million for a 30-second spot.
Hart stepped aside just about an hour after refusing to apologize for homophobic tweets that resurfaced after he was announced as Oscars host on Tuesday. In a video on Instagram, Hart said the Academy of Motion Pictures Arts and Sciences gave him an ultimatum: apologize or “we’re going to have to move on and find another host.”
The Academy Awards could eventually go to a streaming service, because, as some stakeholders believe, “TV is going nowhere.” The growing sense of broadcast obsolescence is why key people at the Academy of Motion Pictures Arts and Sciences have begun to talk quietly about taking their valuable telecast to a streaming service.
Days after the 90th Academy Awards telecast aired in March to record-low viewership, Disney-ABC Television Group executives met with leaders of the Academy of Motion Picture Arts and Sciences to convey a message: You are facing irrelevance. So on Tuesday night, the board voted to move the Oscars up to Feb. 9, 2020; to cap the telecast length at three hours by moving several awards categories into commercial breaks; and to create a “popular film” category, the criteria for which has not yet been divulged.
The Academy Awards reached 26.5 million viewers, easily a record low for what is often the second most-watched program of the year after the Super Bowl. A month earlier, Grammy viewership slipped below the 20 million mark, down 24% from 2017 and the music awards show’s smallest audience since 2009. Opening night of the Winter Olympics had a bigger crowd than both shows. That’s alarming news for networks that have considered major awards shows to be reliable, DVR-proof live events.
ABC says it is now sold out of TV commercials avails for all of its Academy Awards telecast — scheduled two weeks from now — the fastest ever in its history. The price for a 30-second advertising unit in the show has climbed by “high single-digit” percentages versus last year.
ABC says it’s 98% sold out of commercial time in its Oscars telecast — “way ahead” of where it was at the equivalent time last year, says Rita Ferro, president of sales at Disney-ABC TV Group. The network said in 2017 that it had sold out of commercial time for the broadcast on Feb. 18, eight days before the show aired on Feb. 26. This year the Oscars will air on March 4 to steer clear of this month’s Winter Olympics.
Jimmy Kimmel is set to host the Oscars once more. The 90th Oscars will be held on March 4, 2018, in Los Angeles and broadcast live on ABC.
Just when you think the Oscars might be boring — a post-midnight twist makes them worth staying up for. After one of the more pleasant if predictable runs of show in recent Oscars history, a complete best picture upset stunned at Sunday night’s 89th Academy Awards, as La La Land — in the process of receiving the final and most prestigious Oscar of the night onstage — was interrupted by the revelation that the award in fact had been given to breakout Moonlight.
A week before ABC airs the 89th Annual Academy Awards, the show has sold out of its ad inventory for the ceremony. While Kantar Media estimates that the average cost for a 30-second Oscars spot is expected to be between $1.9 million and $2 million, the network has written 30-second spots for as high as $2.5 million.
ABC said it was sorry for a series of online Oscar foul-ups Tuesday that incorrectly handed out nods and omitted at least one nominee.
Nine movies nominated for the Best Picture Oscar on Tuesday have spent a total of $124.29 million in national TV spending so far — averaging $13.9 million per movie — according to iSpot.tv — down slightly from a year ago.
The latenight host will be presiding over the Feb. 26 ceremony for the first time. Kimmel has been a regular awards host, having twice previously hosted the Emmy Awards (including its broadcast in September) and once led ESPN’s ESPY Awards.
A decline in Oscars ratings aren’t making commercials any cheaper for the 2017 ceremony. ABC is asking for more than $2.1 million for the remaining 30-second commercials that will run during the February broadcast.
The new deal will take the network’s live coverage of the film awards through the Academy Awards’ 100th anniversary.
Negotiations for ABC to extend its license agreement for the annual Oscar telecast are underway, but there’s a sticking point: ABC wants more creative input. ABC’s deal with the Academy of Motion Picture Arts & Sciences already runs through 2020, but the two sides have been in talks for some time about an extension.
Top Academy Awards TV ad spenders also scored big social media results. Samsung scored a 883% “penetration per thousand” index, according to 4C Insights. According to iSpot.tv, Samsung was also the biggest spender in buying traditional TV advertising time on ABC: $18.8 million.