Accenture Interactive is acquiring Adaptly to bolster the agency’s programmatic services offerings. Financial terms were not disclosed. Founded in 2010, the 150-person Adaptly partners with digital platforms, including Amazon, Facebook, Google, Instagram and Snapchat, to run campaigns for clients such as Chico’s, Mazda, Prudential and Sprint.
The Vatican has named Accenture Interactive as its strategic partner to create a new online identity where “one spiritual word is more simply and fluidly reaching believers of diverse cultures, all over the world.” There was no formal pitch, but a single source, multiple-year engagement, according to the agency.
