AccuWeather today introduced the proprietary StoryTeller+, an all-in-one interactive touch screen solution designed to meet the heavy demands of newsrooms covering multiple angles of all stories. The suite of applications within this technology supports a range of features in news stories, including live audience feedback, breaking news, weather, primetime segments and election coverage, which is […]
The CW, Tastemade, AccuWeather and Microsoft Advertising have joined Community, a video advertising marketplace launched by Xandr, AT&T’s advertising and analytics division. Other Community partners include WarnerMedia’s CNN, TNT, TBS, truTV, B/R Live, Otter Media and Warner Bros. along with A+E Networks, AMC Networks, Cheddar, Bloomberg, Vudu, VICE, Hearst Magazines, Newsy, Philo, Tubi and Xumo.
Geotargeting and push notification features are among the many incremental steps forward that broadcasters are embracing to make their weather products as relevant as possible in a world where weather information is increasingly consumed on mobile devices — and not necessarily via TV apps.
Weathercasting Forecast: A Flood Of Data
Newly available data from the GOES-16 weather satellite and other weather sources are making new data management strategies essential for meteorologists to get at what they need to make their predictions. Vendors have responded with various approaches each aimed at helping meteorologists separate the wheat from the chaff. Above KATU Portland, Ore., alerts viewers. (Baron Services photo)
Exclusives
Technology from many of the vendors stations rely on to keep viewers informed of changing weather conditions is being used to provide commuters with relevant traffic data on their mobile devices and TVs.
AccuWeather’s critical weather updates and information are now available to Android TV viewers through its new hyper-local, customizable TV app.
AccuWeather Debuts Digital Content Program
AccuWeather introduced the AccuWeather Digital Content Partner Program, providing exclusive, interactive digital content to participating partners. This new program provides unique, engaging content to support partners as a top source in providing breaking news and weather content from AccuWeather’s library of interactive severe weather videos and explanations of weather events to proprietary AccuWeather Ready preparedness […]
Picture This: Graphics Move Beyond Quality
The graphics systems broadcasters rely on daily to make news, sports and weather reports more appealing and informative have advanced quite far — so much so that quality has become a given. To differentiate themselves, vendors now are focusing on the finer points like tighter workflow integration. But that’s just one of the many trends broadcasters can expect in graphics systems on the exhibit floor at the 2017 NAB Show. (Ross Video photo) Click here to access TVNewsCheck’s NAB 2017 Resource Guide listing of broadcast graphics vendors and products, or here to download it as a PDF.
In The Mood For Music? Check The Weather First
AccuWeather today announced veteran meteorologist Reed Timmer has formally joined the AccuWeather staff, cementing the relationship that has existed for some time between his company and the network. Timmer will now combine his broad meteorological knowledge and experience with his passion for chasing storms. Timmer uses 360 video cameras to bring AccuWeather viewers a […]
AccuWeather has launched a new AccuWeather app for Apple TV. Apple TV users can now zoom in and out on radar conditions locally or anywhere in the world. The enhanced AccuWeather app for Apple TV also provides detailed weather forecasts including AccuWeather’s patented MinuteCast minute-by-minute forecast with precipitation type and intensity for the next two […]
AccuWeather on Tuesday appointed Bill Boss director of product development, display systems and services. Reporting to Ryan Ayers, VP of display systems and services, Boss brings 30 years of experience in the meteorological industry working in sales, marketing, product management, and executive roles in the U.S. and Asia-Pacific region. He has comprehensive product experience spanning […]
AccuWeather today appointed Sarah Katt VP of product development and operations for the AccuWeather Network. Reporting directly to John Dokes, GM of the AccuWeather Network and CMO of AccuWeather, Katt brings years of broadcast industry experience to AccuWeather. Most recently, she worked at Verizon Communications, overseeing its multiplatform video distribution strategy. Katt has also served […]
Internet, Mobile Extend AccuWeather’s Range
AccuWeather founder Joel Myers explains how his State College, Pa.-based company and the business of TV forecasting have changed over the decades, the qualifications needed for calling the weather on TV and the role of government in the now heavily commercialized business of forecasting. This is the first of a three-part special report on weather. Part 2 will appear Wednesday morning and part 3 will run Thursday.
The new partnership brings together Baron’s radar technology and patented storm tracking and forecasting of tornadoes and severe thunderstorms, and AccuWeather’s displays of the StoryTeller Interactive Touchscreen Solution.
Local TV, Digital An Unbeatable Combination
The new digital-savvy audience with smartphones and tablets is expecting big changes from TV stations, their leading and most trusted news source. It’s up to broadcasters to meet those expectations by integrating into their newscasts social media, real-time polling, user-generated content, street-level traffic and weather and hyper-local crime reporting.
New Radar Improves Severe Storm Coverage
Dual polarization, or dual-pol, radar is changing forecasting. With the dual-pol data, TV meteorologists can do things they couldn’t do before — distinguish among rain, snow and hail in a storm; analyze wind shear to determine where a tornado may appear and how it may move; determine the size and shape of rain drops that helps in predicting flash flooding; and “see” the tornadic debris signature that says that a funnel cloud has actually touched down. However, station forecasters need to get educated in how to accurately analyze and interpret this new data. This is the third part of TVN’s Severe Weather special report. You can read the other parts here.
Traffic And Weather Now Go Hand-In-Hand
New technology from AccuWeather and Weather Services International make it possible for TV stations to combine weather data and traffic maps. The new systems can show a storm rolling in over the real-time traffic map, pull up live Department of Transportation camera feeds capturing the backup and even display Twitter and Facebook updates from drivers stuck in the mess.
An expanded executive team was announced today by AccuWeather Inc. Jim Candor has been promoted to chief strategy officer, Steven Smith has been promoted to chief digital officer, and John Dokes, formerly of Marvel Entertainment, has been appointed chief marketing officer. Jim Candor’s new position as chief strategy officer is charged with developing corporate vision […]
AccuWeather announced that Marie Svet has been promoted to chief revenue officer of digital media, overseeing the entire advertising structure within the company. The company said “Svet will lead the advertising monetization of AccuWeather’s rapidly growing ad inventory both domestically and globally while continuing to oversee ad operations and yield management.” She will set the […]
The weather service will provide 11 stations with a 24/7 live streaming video weather channel.
Stations, Viewers Inspire Weather Offerings
Vendors of the competitive and fast changing weather graphics market will be out in force next month at the NAB Show. In many cases, the new products and features they will be promoting were developed in direct response to customer, and even audience, research.
Weather Tech Keeps A Step Ahead Of Storms
Weather system vendors are creating new tools designed to bring new elements into weather presentations, including real-time observation data and viewer videos of storm damage, as well as hooks into social media and mobile apps that let stations deliver weather information to viewers regardless of what screen they’re viewing. This is the fifth in a series of articles appearing this week that collectively constitute a TVNewsCheck Special Report on Severe Weather News. The other stories in the series are below.
