The purchase creates a cross-screen platform for measuring brand impact and business outcomes for TV advertising in real time.
Ace Metrix has released a list of the most effective television advertising brands in 20 categories in 2013. It also announced that Google’s “Here’s to 2013” won Ad of the Year.
One in five TV ads are funny, and Super Bowl ads are three times funnier than the rest. But none of this makes much difference in selling stuff, according to new research by Ace Metrix.
