TV Incentive Social Media Gaining Ground

In revealing some results of its social TV rewards app, — which has deals with Fox Broadcasting (for New Girl), Mark Burnett Productions, Oxygen TV and Virgin Produced — says early data shows heavy usage and rewards for viewers with “digital currency.”

Fox Buys Into 2nd Screen Provider ACTV8

The network will use the ACTV8’s apps to let viewers interact during live broadcasts of Fox shows.