Back to TVNewsCheck Home

SpotX Integrates Acxiom Data For Audience Buying

Broadcasting+Cable | by Jon Lafayette

Ad Giants Expected To Bid For Acxiom’s Customer Data Business

TVNewsCheck | by Mark Miller

The Wall Street Journal reports that Interpublic and Dentsu are expected to submit offers to acquire most of data broker Acxiom, as consumer data becomes an increasingly critical ingredient in the ad-buying process, even as it faces increased scrutiny. Journal subscribers can read the full story here.