Disruption will meet velocity in 2016, when trends like OTT and distributed publishing that have already shown their face will now accelerate with dramatic force. NetNewsCheck Editor Michael Depp looks at six media dynamics that will change the game in 2016.
Let’s get real. Ad blockers are not going to kill advertising. The remote didn’t. The DVR didn’t. Fact is, Americans like good advertising. The problem is bad advertising.