Media Distillery, a provider of AI-powered video analysis, has released a new solution, Ad Break Distillery, that identifies the exact start and stop times of ad breaks in broadcast video, enabling video platform operators, service providers and broadcasters “to enhance monetization opportunities for on-demand viewing while also improving user engagement.” With a gradual shift of viewership […]
The NFL, consistently a top destination for advertisers, is continuing to evolve its ad offering — and is calling on broadcasters to embrace such innovation. In 2017, the NFL augmented its broadcasts with the double box ad format — essentially, a commercial placed side-by-side to in-game content. Now, Brian Rolapp, the league’s chief media and business officer, said he expects to see more double boxes in this year’s games, but it’s up to broadcasters to actually sell them.
Facebook says the most suitable ad break formats will be automatically chosen based on the user and type of video content viewed.