NFL: Shrinking Ad Breaks A Win

The NFL, consistently a top destination for advertisers, is continuing to evolve its ad offering — and is calling on broadcasters to embrace such innovation. In 2017, the NFL augmented its broadcasts with the double box ad format — essentially, a commercial placed side-by-side to in-game content. Now, Brian Rolapp, the league’s chief media and business officer, said he expects to see more double boxes in this year’s games, but it’s up to broadcasters to actually sell them.

Facebook Offers Content Creators Ad Breaks

Facebook says the most suitable ad break formats will be automatically chosen based on the user and type of video content viewed.