As the broadcast networks unveil fall schedules amid plans for direct-to-consumer offerings, new targeting tools are taking the sales pitch of premium content (and, yes, brand safety) far beyond the 30-second spot.
The new year will bring online ratings and a revised currency for ad buys. Broadcasters may finally get their long-held wish to negotiate ad buys based on commercial ratings from live-plus-seven-day-DVR-playback rather than the current currency of three days.
