Dell is unleashing an ambitious $80 million corporate branding campaign aimed at evolving its image from a company that sells computers to a full-service technology business-solutions provider.
In an effort to recapture lost sales, Walmart says, it will launch a new ad campaign next month, reclaiming its role as the store with the lowest prices and broadest assortment. And it has stepped up its small-store expansion plans — testing three different formats — and is poised to roll out hundreds of them very quickly.
Infiniti plans to keep its name — and especially its new M hybrid sedan — in front of basketball fans for the next few weeks as a sponsor of NCAA Men’s Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV.
To attract more video customers, Time Warner Cable plans to invest significantly in marketing this year, although no financial terms were disclosed.
Beset by low TV ratings and dwindling sponsors that forced a limited tour schedule this year, the Ladies Professional Golf Association is breaking its first brand campaign in four years to try and lure new fans.
Groupon may not need Google to grow. But it does need some good, old-fashioned advertising. In the coming weeks, expect to see the social e-commerce trailblazer make its foray onto TV, including pregame spots in the Feb. 6 broadcast of Super Bowl XLV.
