The good news for U.S. and worldwide advertisers is that the rate of advertising cost inflation is projected to decelerate this year, falling below the overall increase in consumer price inflation. In the U.S., the overall rate of ad-cost inflation will decline 1.7 points this year to 4.2% from 5.9% in 2022, according to new estimates released by ECI Media Management.
The syndicated game show’s ad costs were unchanged despite the James Holzhauer winning streak.
In his long-awaited plan to overhaul the federal tax code, House Ways and Means Committee Chairman David Camp (R-Mich.) offered advertisers and the advertising industry a $1 million loophole to his proposal to limit the expensing of advertising costs. But Camp’s tax plan was greeted with dismay by those who buy and sell ads.
