More than 300 major brands, media companies, community-based organizations, and other organizations are joining forces with the Ad Council and COVID Collaborative to launch one of the biggest public service campaigns ever. The “It’s Up To You” platform, developed pro bono by Pereira O’Dell, focuses on COVID-19 vaccine education by conveying that one of the best ways to get back to the moments and people we miss is to get more information on vaccines.
Linda Yaccarino, chairman, global advertising and partnerships at NBCUniversal, has been named chair of the Ad Council’s board of directors. The Ad Council oversees public service campaigns and most recently has been a leader in the media, marketing, advertising and entertainment industry’s efforts responding to the COVID-19 pandemic.
To help make roads safer during this time of year, the Television Bureau of Advertising (TVB) today announced the 17th annual Project Roadblock initiative, in which local TV stations donate advertising time and space to support NHTSA and the Ad Council’s “Buzzed Driving is Drunk Driving” PSA campaign. Many Americans are expected to travel during the holidays despite […]
The Ad Council is orchestrating a new campaign to encourage Black Americans to help stop the spread of COVID-19. The organization is working with the Hearst and Verizon-owned Complex Networks on the effort.
The nonprofit marketing group led a polio vaccine campaign in the 1950s. Now it is working on a $50 million ad blitz to counter concerns about coming treatments.
A meeting with top network brass on the coronavirus situation is expected to take place on Monday, according to people familiar with the situation.
For the next 12 months, David Fischer will work in collaboration with the executive committee, the governing body of the Ad Council’s board, and Ad Council leadership to further support the organization’s messaging.
The broadcast group is praised for its support of a wide range of Ad Council campaigns including shelter pet adoption, recycling, hunger prevention, autism awareness and type 2 diabetes prevention.
The Ad Council, which is turning 75, is responsible for some of the most vital and memorable messages of the past four generations. Under the Ad Council’s auspices, Smokey Bear told us that only we could prevent forest fires; McGruff the Crime Dog invited us to take a bite out of crime; Vince and Larry (better known as the Crash Test Dummies) encouraged us to fasten our seat belts; and Iron Eyes Cody shed a tear over pollution.
Tribune-owned Fox affiliate WDAF Kansas City (DMA 33) was recognized today with the Ad Council’s 2016 Crystal Bell award. The award was presented at the TVB Forward conference. Each year, this award is presented to one TV station for its extraordinary support of the Ad Council’s public service campaigns. The Ad Council, a national nonprofit organization, […]
The longtime creator of public service announcements hopes its new eye emoji, which is part of the “I Am a Witness” campaign, will resonate with the public in a way that’s reminiscent of Smokey Bear.
New findings suggest that partnership between TVB, the National Highway Traffic Safety Administration and the Ad Council has contributed to a reduction in drunk driving fatalities during the Holiday Season.
The Advertising Council, the organization that has worked with Madison Avenue since 1942 on public service campaigns for charities, nonprofits, social causes and the federal government, is naming a new leader who has experience in all three of its constituencies: agencies, marketers and the media. Lisa Sherman will become the president-CEO of the council as of Nov. 1, succeeding Peggy Conlon, who said in late April that she would retire after 15 years at the helm.
Local broadcasters support the Project Roadblock initiative to combat drunk driving by donating on-air, online and mobile advertising assets to the PSA campaign, which will take place Dec. 26-31, the holiday period with some of the highest incidences of drunk driving fatalities. To commemorate Project Roadblock’s 10th Anniversary, broadcasters will add an advertising roadblock to this year’s campaign by running a Buzzed Driving PSA at 10 p.m. on New Year’s Eve on every participating station across the country.
WSB Atlanta is the recipient of the Ad Council’s Silver Bell Award, an annual honor given to a local TV station that exemplifies support and leadership in disseminating AD council public service announcements. WSB, a Cox Media-owned ABC affiliate, aired pro bono PSAs on its airwaves for a variety of issues, including digital literacy, reading, […]
The Ad Council is using the second screen app for a campaign about emergency preparedness. “By integrating Shazam into this campaign, the Ad Council and FEMA will extend their message, providing additional facts, video and other resources that their audiences need to take action to prepare,” Shazam CEO Rich Riley says.
In the ninth annual Project Roadblock campaign, new Ad Council and NHTSA PSAs illustrate the financial consequences of buzzed driving. The campaign will begin airing on TV stations on Dec. 26.
To make sure the anti-drunk driving message sinks in, the Ad Council, the National Highway Traffic Safety Administration, the TVB and local TV broadcasters are banding together for the ninth annual Project Roadblock anti-drunk driving series of PSAs. This year’s Project Roadblock initiative is called “Project Roadblock: Local TV Puts the Brakes on Drunk Driving” and will run during the week between Christmas and New Year’s Eve.