Ad Demand Falls Marginally At Year’s End

In a positive sign for the ad economy, demand slid only slightly from November to December 2019, according to the most recent data from the U.S. Ad Market Tracker, a collaboration of MediaPost and Standard Media Index. The index declined only 0.7% in December, which is a positive sign, because November historically is the highest-demand month of the year and the fall-off is normally more pronounced.