ad economy

Automotive, healthcare and retail are fueling the market as the city’s economy shows more signs of coming back from the recession.

Over the next five years, the media economy will grow at a fairly brisk pace, increasing each year after a 4 percent bump in 2010. But that won’t be enough to make up for the $40 billion in ad revenue that disappeared during the recession, according to a new report. EMarketer Senior Editor Nicole Perrin, lead author of the report, talks about online pricing, TV share and why print is still struggling.