OTT and connected TV are expected to be game changers for the broadcast industry starting in 2021.
PIVOTAL RESEARCH GROUP FORECAST
National TV Ad Forecast Gains Momentum
National TV advertising may be taking a surprising turn — slightly upwards. First-quarter estimates are tracking 3% higher, hitting $10.9 billion, excluding comparisons which included Olympics advertising spending of a year ago (up 1.4% including those results).
