Hurricane Sandy To Cost Ad Industry $500M
The climate for growth among U.S. ad companies had already been looking stormy for the second half of 2012. It’s getting worse, thanks to the superstorm.
The climate for growth among U.S. ad companies had already been looking stormy for the second half of 2012. It’s getting worse, thanks to the superstorm.
The total drop is pegged to lower political advertising, while the increase in core looks to come from growing sports gambling, improved auto and solid business from categories like legal Read More
TVNewsCheck‘s quarterly quick briefing on the legal and regulatory proceedings affecting broadcasters from communications attorneys David Oxenford and David O’Connor.