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NBC, CBS Drop Ad Insertion Fees

MediaPost | by TVNewsCheck

Association of National Advertisers chief Bob Liodice claimed a certain level of victory with the organization’s efforts to eliminate the decades-old fees ABC, CBS and NBC had charged for the physical work of inserting ads in the system before they run. Liodice said Thursday that CBS and NBC have dropped the so-called network-integration fees, while ABC still charges “on occasion.”