Reduced Ad Load For ‘Family Guy’ Episode

After 15 seasons on the air, there’s very little ground that Family Guy has yet to cover, but Fox has managed to pull off something new for the comedy’s March 11 episode, which will air with limited commercial interruptions for the first time in series history.

TruTV Goes All-In On Reduced Ad Loads

After becoming the first network to cut its ad load on new programming by almost 50 percent, truTV is going all-in on smaller, less cluttered ad pods and will transition its entire schedule to the format in the next three years.

C3 Impressions Grow, Ad Loads Rise

Total commercial TV impressions among 18-49 viewers continue to climb as a result of still-rising commercial advertising loads for most TV networks. C3 impressions (the average commercial rating plus three days of time-shifted viewing) among 18-49 viewers grew 3.2% in the third quarter of this year over the same period a year ago, according to analysis from Pivotal Research Group.