FreeWheel’s Data Warehouse Lets Advertisers Access, Analyze Cross-Media Campaign Data

Today, FreeWheel, a Comcast company, launched Data Warehouse, part of the Strata ad management platform. Data Warehouse provides Strata users with a single source of flexible, consolidated insights into their cross-media campaigns from the Strata system, and it is interoperable with agencies’ existing business intelligence solutions. Advertisers have historically faced several challenges when accessing and […]

Veritone-WideOrbit Integration Yields Success For Gray Television

Veritone Inc., the creator of an operating system for artificial intelligence, aiWARE, says that its integration with WideOrbit’s ad management and trafficking platform is driving customer satisfaction, renewals and incremental ad revenue opportunities at Gray Television through AI-powered, actionable data insights delivered in near real-time. The combination of Veritone’s broadcast advertising attribution solution, Veritone Attribute, and WideOrbit’s WO […]