
The U.S. ad market turned in its strongest September ever, with demand from advertisers expanding 8.2% over September 2018, according to the most recent tracking of the U.S. Ad Tracker, a collaboration of MediaPost and Standard Media Index.
MediaPost | by Joe Mandese
The U.S. ad market turned in its strongest September ever, with demand from advertisers expanding 8.2% over September 2018, according to the most recent tracking of the U.S. Ad Tracker, a collaboration of MediaPost and Standard Media Index.
The total drop is pegged to lower political advertising, while the increase in core looks to come from growing sports gambling, improved auto and solid business from categories like legal Read More
TVNewsCheck‘s quarterly quick briefing on the legal and regulatory proceedings affecting broadcasters from communications attorneys David Oxenford and David O’Connor.