Dish, Sling Join Comscore’s Cross-Platform Beta

Dish Network and its virtual MVPD Sling TV are the latest to join up with Comscore’s ongoing beta trial for its new Comscore Campaign Ratings ad measurement platform. The ad inventory for both Dish and Sling TV’s live linear programming and video on-demand will be part of the beta. Dish is the first pay TV provider to join the program, and Comscore said Dish Media’s inclusion broadens the measurement to include addressable and linear ads.