Neustar And iSpot.tv Partner To Unify TV And Digital Attribution

Neustar, a global information services and technology company and provider of  identity resolution, and iSpot.tv, a provider of real-time TV ad measurement and attribution, today announced a partnership. The new arrangement is designed to make iSpot’s TV ad measurement data available within Neustar’s Identity Management (IDMP), Multi-Touch Attribution (MTA) and Unified Marketing Analytics platforms, providing […]

Tucker To Run ANA’s New ‘Measurement’ Division

Sinclair, Comscore Team For OTT Ad Reporting

Its Compulse360 platform will provide local CTV and OTT advertisers with advanced daily campaign reporting powered by third-party measurement from Comscore.