WarnerMedia First Media Company To Join Comscore’s Addressable TV Measurement Trial

Comscore has signed the first media company to participate in its national addressable TV programmer measurement trials: WarnerMedia. Under the agreement, which began in late 2020, WarnerMedia is the first to test Comscore’s program, which allows publishers to execute and measure their national linear addressable inventory across multiple MVPD and connected TV providers for the first time.

Neustar And iSpot.tv Partner To Unify TV And Digital Attribution

Neustar, a global information services and technology company and provider of  identity resolution, and iSpot.tv, a provider of real-time TV ad measurement and attribution, today announced a partnership. The new arrangement is designed to make iSpot’s TV ad measurement data available within Neustar’s Identity Management (IDMP), Multi-Touch Attribution (MTA) and Unified Marketing Analytics platforms, providing […]

Tucker To Run ANA’s New ‘Measurement’ Division

Sinclair, Comscore Team For OTT Ad Reporting

Its Compulse360 platform will provide local CTV and OTT advertisers with advanced daily campaign reporting powered by third-party measurement from Comscore.