Handing Facebook parent Meta Platforms a defeat, a federal judge has granted class-action status to advertisers suing the company over allegedly inflated metrics.
The extension will allow advertisers to use a single video ad serving template (VAST) tag to measure impressions and viewability for all of their digital video ads, instead of having to use separate measurement tags for each platform.
“LinkedIn has systematically inflated ad metrics in its favor, which has enabled it to overstate the quality of its audiences, the quality of its ad inventory, and the engagement from its audiences,” tech company TopDevz and recruiting platform Noirefy allege in a class-action complaint.
Facebook has been hit with a lawsuit accusing it of bilking advertisers by inflating the number of people its ads could reach. “Based on publicly available research and plaintiffs’ own analysis, Facebook overstates the potential reach of its advertisements,” business owner Danielle Singer alleges in a class-action complaint filed Wednesday in U.S. District Court for the Northern District of California.
Minute-by-minute Nielsen ratings for the top 56 U.S. TV markets combined with Gracenote’s real-time smart TV data are designed to provide more granular viewership intelligence for TV stations, national networks and advertisers.
It says CFlight, the new currency, guarantees client campaign performance across the company’s entire linear and digital portfolio.