IAB Tech Lab Expands Open Measurement SDK To Web Video

 

The extension will allow advertisers to use a single video ad serving template (VAST) tag to measure impressions and viewability for all of their digital video ads, instead of having to use separate measurement tags for each platform.

LinkedIn Sued Over Incorrect Ad Metrics

“LinkedIn has systematically inflated ad metrics in its favor, which has enabled it to overstate the quality of its audiences, the quality of its ad inventory, and the engagement from its audiences,” tech company TopDevz and recruiting platform Noirefy allege in a class-action complaint.

Facebook Sued Over Audience Metrics

Facebook has been hit with a lawsuit accusing it of bilking advertisers by inflating the number of people its ads could reach. “Based on publicly available research and plaintiffs’ own analysis, Facebook overstates the potential reach of its advertisements,” business owner Danielle Singer alleges in a class-action complaint filed Wednesday in U.S. District Court for the Northern District of California.

Nielsen Launches Next-Gen Analytics Platform

Minute-by-minute Nielsen ratings for the top 56 U.S. TV markets combined with Gracenote’s real-time smart TV data are designed to provide more granular viewership intelligence for TV stations, national networks and advertisers.

NBCU Unveils Cross-Platform Ad Metric

It says CFlight, the new currency, guarantees client campaign performance across the company’s entire linear and digital portfolio.