Outsourcing, Consolidation Ad Ops Trends

Ad operations have been no exception to local media’s fast-moving digital changes, where recent trends include the outsourcing or consolidating of production tasks. The creation of advertisements, including graphic design, is an often-outsourced task. In some cases, graphic designers are being replaced by ad creation systems. In other cases, larger media companies are creating hubs where the work is centralized. Read the special three-part report on the fast-changing digital advertising sales world.