Ampersand Launches Self-Serve Ad Platform

Ampersand, an advertising sales and technology company co-owned by Comcast, Charter and Cox, introduced a new self-serve feature in limited beta release. The new functionality is being built into The AND Platform, the company’s multiscreen TV planning, buying and measurement platform launched at the beginning of 2020. The company said its platform provides marketers with reach across 85 million households, more than 120 cable networks and more than 60% of all U.S. addressable households.

Altice Launches Targeted Ad Planning Platform

Altice USA’s cross-platform targeted ad firm a4 has rolled out Athena, a platform for targeted advertising campaign planning and execution. It uses audience data set across both TV and digital to analyze consumption patterns and determine optimal placement between screens. Those audience data sets include custom onboarded CRM files.

Matrix Solutions Expands To Latin America

Matrix Solutions, a global ad sales platform built for media, today announced Grupo OPSA has deployed Monarch, Matrix Solution’s modern media ad sales platform. Matrix said Monarch will allow Grupo OPSA “to gain operational sales efficiencies and capitalize on more cross-sales opportunities throughout the enterprise.” Grupo OPSA, the largest media group in Honduras, is composed of several […]

Amazon Releases Mobile Apps Ad Platform

Amazon on Thursday launched an advertising platform for mobile app developers wanting to distribute their Android apps through Amazon’s Appstore and Google Play. Advertise Your App with Amazon lets developers promote apps across Amazon’s network through placements on the Amazon Mobile Ad Network to create awareness and drive installations. The ads appear on phone and tablet screens, including the Fire tablet wakescreen.

Yume To Power Video Ads On Connected TV Sets