ad projections

Magna Global revised its forecasts, with national television revenue seen finishing down 6.4% this year while local TV is forecast to grow 1.4% on a normalized basis and drop 9.1% when including the lack of political advertising.

Marketers in 2011 will boost U.S. ad spending 2.8%, down slightly from 2010’s 3.2% growth rate, according to the average of three major media-agency forecasts. Worldwide ad spending will grow 5.3% in the new year, below the 5.9% growth seen in 2010, according to the average of three forecasts from Interpublic Group of Cos.’ MagnaGlobal, Publicis Groupe’s ZenithOptimedia and WPP’s Group M.