Nielsen research shows that viewing on a conventional TV set continues to trump viewing on computers, smartphones and tablets in terms of ad attentiveness and recall, as well as their overall enjoyment of the programming and advertising they watch.
The group’s latest survey shows that syndicated programming carries fewer commercials, but has higher recall, than network and cable shows. SNTA President Mitch Burg: “Syndication’s short pods are the island in national television that delivers marketer messages to valuable consumers. The significance is that their commercials are not only seen but remembered.”
