Cox Media Group has adopted Matrix Solutions’ Monarch Media Ad Sales Platform. The companies say this enterprise-wide execution “will provide CMG with complete visibility into their aggregated data while also providing extensive […]
TVN To Present: Optimizing Spot TV In A Challenging Economy
Leading spot TV advertising and technology executives will address how the global coronavirus pandemic has affected their business during a TVNewsCheck Working Lunch Webinar set for June 25 at 1 p.m. ET. Speakers will talk about geo-targeting in a patchwork of DMAs in different stages of coping with the crisis; new categories and opportunities, and progress on impression-based selling, performance-based campaigns and the rollout of technologies to streamline and optimize transactions. Register here
Matrix, a global ad sales platform built for media, has added Biren Bharucha as VP, enterprise sales. He will lead the company’s business development efforts globally, extending its customer footprint […]
Matrix Solutions, the developer of the Monarch global ad sales platform, today opened an office in Mexico City. The introduction of the new location signals Matrix’s official expansion into Latin […]
