Cox Media Group has adopted Matrix Solutions’ Monarch Media Ad Sales Platform. The companies say this enterprise-wide execution “will provide CMG with complete visibility into their aggregated data while also providing extensive CRM capabilities and media intelligence designed to increase revenue opportunities and extend operational efficiencies.” CMG recognized that Monarch’s media-specific proficiency and ability to unify first-and-third party […]
TVN To Present: Optimizing Spot TV In A Challenging Economy
Leading spot TV advertising and technology executives will address how the global coronavirus pandemic has affected their business during a TVNewsCheck Working Lunch Webinar set for June 25 at 1 p.m. ET. Speakers will talk about geo-targeting in a patchwork of DMAs in different stages of coping with the crisis; new categories and opportunities, and progress on impression-based selling, performance-based campaigns and the rollout of technologies to streamline and optimize transactions. Register here
Matrix, a global ad sales platform built for media, has added Biren Bharucha as VP, enterprise sales. He will lead the company’s business development efforts globally, extending its customer footprint into all media sectors. Additionally, Bharucha will help introduce the company’s new Matrix Sales Gateway to market. The Matrix Sales Gateway, announced last year, is […]
Matrix Solutions, the developer of the Monarch global ad sales platform, today opened an office in Mexico City. The introduction of the new location signals Matrix’s official expansion into Latin America, a market where the company currently supports ad sales operations for a few key media organizations, including Honduras-based Grupo OPSA. In line with growing […]
