AT&T has set June for the launch of its ad-supported HBO Max option. The WarnerMedia parent company also updated its subscriber forecasts. They’re now much higher. The company now expects 120-150 million worldwide HBO Max and HBO subscribers by the end of 2025.
Beneath the headlines and social media commotion about high-profile subscription video on demand (SVOD) titles like Tiger King, Upload and Ozark, a new form of digital streaming is gaining traction: those that are ad-supported.
A survey finds that 72% of viewers recalled ads and 40% said they paused to learn more about a product or service. Fifty-four percent preferred a cheaper or free ad-supported service compared to a more expensive ad-free service.