New research from Bitmovin reveals that value for money and the availability of their favorite content are what will keep consumers subscribed to video streaming services.
Netflix’s internal discussions for its upcoming partially ad-supported tier have honed in on a price point of around $7 – $9 a month, according to Bloomberg. That’s roughly half the price of Netflix’s most popular tier, the $15.49-a-month plan that allows HD streaming and two simultaneous viewers.
Netflix is the most transparent streaming company when it comes to viewership metrics, but it’s still hoarding the most valuable insights into audience consumption. Will that change with an ad-supported tier?
AT&T has set June for the launch of its ad-supported HBO Max option. The WarnerMedia parent company also updated its subscriber forecasts. They’re now much higher. The company now expects 120-150 million worldwide HBO Max and HBO subscribers by the end of 2025.
Beneath the headlines and social media commotion about high-profile subscription video on demand (SVOD) titles like Tiger King, Upload and Ozark, a new form of digital streaming is gaining traction: those that are ad-supported.
A survey finds that 72% of viewers recalled ads and 40% said they paused to learn more about a product or service. Fifty-four percent preferred a cheaper or free ad-supported service compared to a more expensive ad-free service.
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