As Hulu looks to appeal to more advertisers, the company will begin charging advertisers only for spots that run in their entirety. If a viewer does the equivalent of using a DVR online and skips a portion of an ad, the marketer will not have to pay.
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May 17, 2022
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Top 30 Station Groups: Nexstar Still No. 1; Gray, Scripps, Allen Busy Buyers
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Spot TV 2022: Total +19.2%; Core +4.2%
The total drop is pegged to lower political advertising, while the increase in core looks to come from growing sports gambling, improved auto and solid business from categories like legal Read More
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FCC Watch | A Broadcaster’s Guide To Washington Issues
TVNewsCheck‘s quarterly quick briefing on the legal and regulatory proceedings affecting broadcasters from communications attorneys David Oxenford and David O’Connor.