PureIntegration, an IT and ad tech consultancy and software solutions provider, has launched a new SaaS offering that automates the classification and compliance review process for video advertising content. The cloud-based […]
After a difficult year for traditional advertising, top ad-tech executives see some changes coming in 2024. Growing in importance are connected TV as a channel for advertisers, the need for accountable data and a continuing shift to automation. Here are some predictions as 2024 gets underway.
Waymark, a provider of AI video creation technology, has made its first international deal with one of Australia’s largest media companies, Nine, which earlier this month launched its Nine Ad […]
Ad industry groups are urging the Federal Trade Commission to reject a law professor’s request to regulate online programmatic advertising in ways that could restrict companies’ ability to serve ads to people based on their activity across sites.
The new offering provides direct access to premium sell-side TV inventory.
Exclusives
Executives from NBCUniversal, Fox Television Stations, E.W. Scripps, Gray Television and Estrella Media told a TVNewsCheck webinar last week they’ve needed to embrace a wide range of tools and tactics to grow audience and revenue for their streaming channels. Ubiquity and flexibility, they said, are key.
Blockgraph, the ad tech company owned by Comcast, Charter Communications and Paramount, said veteran advertising exec David Kline has been named chairman. Kline, who will continue to serve as EVP at Charter and president of its Spectrum Reach ad sales unit, succeeds Dave Clark, who stepped down as GM of Comcast’s FreeWheel unit in February.
Vizio announced the expansion of its direct-to-device advertising business to meet increasing advertiser demand and further fuel its growth as a streaming-first, data-driven media company. The latest additions to Vizio’s […]
Scripps’ Symson: Omicron Won’t Stop Spot TV’s Upward Trajectory
E.W. Scripps President and CEO Adam Symson weighs in on the company’s streaming and diginet strategies, ad tech’s performance, Newsy’s overhaul and the ever-present threat of ransomware attacks against broadcasters in part one of a two-part exclusive interview.
BMO analyst Daniel Salmon on Monday initiated coverage of ad tech company Innovid with an “outperform” rating. Citing Innovid’s involvement in the fast growth of connected TV advertising, Salmon set a target price for Innovid stock at $13 a share. Innovid closed last Thursday at $6.98 a share.
Mediaocean agreed to acquire Flashtalking, combining its budget management capabilities with the ability to serve ads in digital environments. Terms were not disclosed, but according to published reports Mediaocean is paying $500 million for Flashtalking.
OTT Ad Tech Gets A ‘C’ For Pandemic Performance
Without a consistent measurement currency, viewers’ streaming ad experience is being impaired by the fragmented data reported back to advertisers. “We need Nielsen ratings or something of the equivalent manner to get people comfortable with a single measurement style,” says Newsy CEO Blake Sabatinelli.
AT&T is moving its ad-tech business Xandr into WarnerMedia, a little more than a month after its CEO Brian Lesser abruptly resigned. WarnerMedia CFO Gerhard Zeiler will now be in charge of all advertising across AT&T. Xandr’s Chief Business Officer Kirk McDonald will continue to lead Xandr, reporting directly to Zeiler.
Imagine Communications, which provides open, end-to-end ad tech solutions for broadcasters, content owners, MVPDs, and vMVPDs, today announced an alliance with Innovar Media Solutions to accelerate the adoption of next-gen ad tech solutions by […]
Imagine Communications, which provides open, end-to-end ad tech solutions for broadcasters, content owners, MVPDs and vMVPDs, today announced that core OTT monetization functionality from its Targeted Delivery portfolio is now available as […]
Should You Own The Ad Tech You Use?
There’s a surge of M&A activity in the ad technology markets including firms that provide more effective advertising analytics and customer targeting. Mary M. Collins looks at the trend and the pros and cons broadcasters face in considering whether they should get on board.
