Without a consistent measurement currency, viewers’ streaming ad experience is being impaired by the fragmented data reported back to advertisers. “We need Nielsen ratings or something of the equivalent manner to get people comfortable with a single measurement style,” says Newsy CEO Blake Sabatinelli.
AT&T is moving its ad-tech business Xandr into WarnerMedia, a little more than a month after its CEO Brian Lesser abruptly resigned. WarnerMedia CFO Gerhard Zeiler will now be in charge of all advertising across AT&T. Xandr’s Chief Business Officer Kirk McDonald will continue to lead Xandr, reporting directly to Zeiler.
Imagine Communications, which provides open, end-to-end ad tech solutions for broadcasters, content owners, MVPDs, and vMVPDs, today announced an alliance with Innovar Media Solutions to accelerate the adoption of next-gen ad tech solutions by MVPD and broadcasters globally. The companies will tightly integrate Innovar’s ad automation solutions and consulting services to help Imagine customers migrate to platforms for inventory […]
Imagine Communications, which provides open, end-to-end ad tech solutions for broadcasters, content owners, MVPDs and vMVPDs, today announced that core OTT monetization functionality from its Targeted Delivery portfolio is now available as OTT Monetization Service, powered by Amazon Web Services (AWS). Based on proven broadcast and multiscreen distribution offerings that have been deployed globally, the cloud-based, cross-platform […]
There’s a surge of M&A activity in the ad technology markets including firms that provide more effective advertising analytics and customer targeting. Mary M. Collins looks at the trend and the pros and cons broadcasters face in considering whether they should get on board.