Charter Exec David Kline Named Chairman Of Blockgraph

Blockgraph, the ad tech company owned by Comcast, Charter Communications and Paramount, said veteran advertising exec David Kline has been named chairman. Kline, who will continue to serve as EVP at Charter and president of its Spectrum Reach ad sales unit, succeeds Dave Clark, who stepped down as GM of Comcast’s FreeWheel unit in February.

Vizio Accelerates Advertising Technology Investments

Vizio announced the expansion of its direct-to-device advertising business to meet increasing advertiser demand and further fuel its growth as a streaming-first, data-driven media company. The latest additions to Vizio’s in-house ad tech team include experts and engineers from across the industry, such as VP of Product Management Oscar “Oz” Lang, formerly head of product […]

EXECUTIVE SESSION WITH ADAM SYMSON

Scripps’ Symson: Omicron Won’t Stop Spot TV’s Upward Trajectory

E.W. Scripps President and CEO Adam Symson weighs in on the company’s streaming and diginet strategies, ad tech’s performance, Newsy’s overhaul and the ever-present threat of ransomware attacks against broadcasters in part one of a two-part exclusive interview.

BMO Analyst Initiates Coverage Of Innovid With ‘Outperform’ Rating

BMO analyst Daniel Salmon on Monday initiated coverage of ad tech company Innovid with an “outperform” rating. Citing Innovid’s involvement in the fast growth of connected TV advertising, Salmon set a target price for Innovid stock at $13 a share. Innovid closed last Thursday at $6.98 a share.

Innovid Shares Begin Trading On New York Stock Exchange

Mediaocean Buying Ad Tec Company Flashtalking

Mediaocean agreed to acquire Flashtalking, combining its budget management capabilities with the ability to serve ads in digital environments. Terms were not disclosed, but according to published reports Mediaocean is paying $500 million for Flashtalking.

Ad Tech Company Amobee Add Tim Spengler, Valerie Bischak

TVN’S OTT NEWS SUMMIT 2020

OTT Ad Tech Gets A ‘C’ For Pandemic Performance

Without a consistent measurement currency, viewers’ streaming ad experience is being impaired by the fragmented data reported back to advertisers. “We need Nielsen ratings or something of the equivalent manner to get people comfortable with a single measurement style,” says Newsy CEO Blake Sabatinelli.

AT&T Rolls Ad-Tech Xandr Into WarnerMedia

AT&T is moving its ad-tech business Xandr into WarnerMedia, a little more than a month after its CEO Brian Lesser abruptly resigned. WarnerMedia CFO  Gerhard Zeiler will now be in charge of all advertising across AT&T. ​Xandr’s Chief Business Officer Kirk McDonald will continue to lead Xandr, reporting directly to Zeiler.

Imagine Communications, Innovar Media Solutions Join Forces On Ad Tech

Imagine Communications, which provides open, end-to-end ad tech solutions for broadcasters, content owners, MVPDs, and vMVPDs, today announced an alliance with Innovar Media Solutions to accelerate the adoption of next-gen ad tech solutions by MVPD and broadcasters globally. The companies will tightly integrate Innovar’s ad automation solutions and consulting services to help Imagine customers migrate to platforms for inventory […]

Imagine Taps AWS To Power OTT Monetization Service

Imagine Communications, which provides open, end-to-end ad tech solutions for broadcasters, content owners, MVPDs and vMVPDs, today announced that core OTT monetization functionality from its Targeted Delivery portfolio is now available as OTT Monetization Service, powered by Amazon Web Services (AWS). Based on proven broadcast and multiscreen distribution offerings that have been deployed globally, the cloud-based, cross-platform […]

FRONT OFFICE

Should You Own The Ad Tech You Use?

There’s a surge of M&A activity in the ad technology markets including firms that provide more effective advertising analytics and customer targeting. Mary M. Collins looks at the trend and the pros and cons broadcasters face in considering whether they should get on board.