Kubient, a cloud-based software platform for digital advertising, today named digital advertising industry veteran Leon Zemel as its new chief product officer. Most recently the senior vice president of programmatic and platform product at DoubleVerify, Zemel joins Kubient with more than 15 years as a product innovator and business leader in the ad tech industry. […]
Walt Disney Co. has sold TrueX Inc., an advertising-technology company it absorbed as part of its $71.3 billion acquisition of 21st Century Fox assets in 2019, to Gimbal, a company that provides location-based technology and ad services. Financial terms of the deal weren’t announced. Gimbal, the customer-facing name of PaeDae Inc., paid less than $100 million for TrueX, according to a person familiar with the matter.