Telestream, a provider of workflow automation, media processing, quality monitoring and test and measurement solutions for the production and distribution of video, is offering a new option and a new […]
TV measurement continues to rapidly change, but traditional gross ratings points that rely on Nielsen viewers are small enough to create problems for networks without multimillion-viewer bases. Google will try to change that industry standard by providing real-time ad-tracking capabilities similar to the systems it designed for online advertisements.
Ad ID, Tracking Needs To Be Standardized
The industry will continue to hamper its progress — and ability to keep up with rapidly growing number of content platforms — if it doesn’t adopt new standards, such as including uniform metadata on ads and updating its workflow.
