Netflix is the most transparent streaming company when it comes to viewership metrics, but it’s still hoarding the most valuable insights into audience consumption. Will that change with an ad-supported tier?
Charter Communications is conducting a soccer trick-shot content, with the winner appearing in a spot that will air during the World Cup promoting the Spectrum Mobile Wireless service. The promotion is part of a partnership with Comcast’s Telemundo and Peacock Premium promoting the Spanish-language coverage of the World Cup.
In the first year-over-year comparison with a month impacted by the 2020 COVID-related ad recession, the U.S. ad market expanded nearly 25% vs. the same month last year. Importantly, it was the best March since Standard Media Index (SMI) began indexing the U.S. advertising marketplace, and it was up 7.2% vs. March 2019 — more than making up for any erosion in 2020.
NBCUniversal is reducing the amount of ads its serves during primetime even further, and it’s looking now at other times throughout the day to do the same.
