U.S. Ad Market Turns In Best March Ever

In the first year-over-year comparison with a month impacted by the 2020 COVID-related ad recession, the U.S. ad market expanded nearly 25% vs. the same month last year. Importantly, it was the best March since Standard Media Index (SMI) began indexing the U.S. advertising marketplace, and it was up 7.2% vs. March 2019 — more than making up for any erosion in 2020.

NBCU Is Slashing Even More TV Ads

NBCUniversal is reducing the amount of ads its serves during primetime even further, and it’s looking now at other times throughout the day to do the same.

GM Joins Taco Bell in Pulling Ads From ‘Skins’