TVN TECH

TVN Tech | Long On Benefits, UGC Loses Its Friction

New tools are making it easier for viewers to submit video — and transfer rights — to TV stations. Groups like Gray and Tegna say simplified UGC has boosted engagement, and expanded coverage without increasing staff. Above, user-generated content appeared throughout Gray Television’s WECT Wilmington, N.C.’s coverage of the Surf City Fire story last year. (Source: Jacob Robert Younce)

TVN’S TV2025

Unique Content, Better UX Sustaining New Local Viewers On Digital

Digital executives from Tegna, Gray, Nexstar and Allen Media said they’re holding on to some of their surging COVID and protest audiences by ramping up their digital user experiences, cultivating loyalty programs and offering up plenty of bespoke content on their digital platforms. Read the story and/or watch the full video  above.

Optimizing Multiplatform Audiences At TV2025

Executives from Tegna, Gray Television and E.W. Scripps will look at how to convert their surging pandemic audiences into longer-term viewers on their digital and broadcast platforms at TVNewsCheck’s TV2025: Monetizing the Future virtual event later this month. Register here.

Tegna Adds Ostrow As Chief Digital Officer

Former Mashable executive Adam Ostrow will oversee Tegna’s digital vision and strategy.