Verify, a six-year-old reporting project within Tegna that presents stories in direct response to viewer queries, is ramping up dramatically with an expanded national team and multiplatform iterations including younger-demo social platforms like Snapchat and TikTok. Adam Ostrow, Tegna’s chief digital officer, and Jonathan Forsythe, Verify’s managing editor, frame out its ambitions. Note: This story is available to TVNewsCheck Premium members only. If you would like to upgrade your free TVNewsCheck membership to Premium now, you can visit your Member Home Page, available when you log in at the very top right corner of the site or in the Stay Connected Box that appears in the right column of virtually every page on the site. If you don’t see Member Home, you will need to click Log In or Subscribe.
New tools are making it easier for viewers to submit video — and transfer rights — to TV stations. Groups like Gray and Tegna say simplified UGC has boosted engagement, and expanded coverage without increasing staff. Above, user-generated content appeared throughout Gray Television’s WECT Wilmington, N.C.’s coverage of the Surf City Fire story last year. (Source: Jacob Robert Younce)
Digital executives from Tegna, Gray, Nexstar and Allen Media said they’re holding on to some of their surging COVID and protest audiences by ramping up their digital user experiences, cultivating loyalty programs and offering up plenty of bespoke content on their digital platforms. Read the story and/or watch the full video above.
Executives from Tegna, Gray Television and E.W. Scripps will look at how to convert their surging pandemic audiences into longer-term viewers on their digital and broadcast platforms at TVNewsCheck’s TV2025: Monetizing the Future virtual event later this month. Register here.
Former Mashable executive Adam Ostrow will oversee Tegna’s digital vision and strategy.