Interpublic Names Its Video Provider

In an effort to accelerate its shift toward programmatic buying of all forms of video, including television, Interpublic has tapped as its preferred video ad platform. The deal, which Interpublic’s Magna Global unit has been negotiating for about a year, comes on the heels of AOL’s $405 million agreement to acquire, and will integrate Interpublic’s proprietary methods for targeting audiences with’s technology for sourcing the video inventory that reaches them and serving ads to them.

AOL Buys For $405 Million Said In Discussions For Potential IPO Names Tim Morse CFO ‘Planner’ To Optimize Online Video Buys

TRA Utilizes Adap.TV For Online Video Buys Adds $20 Million In Financing

Video ad company on Tuesday said it closed $20 million in financing led by Bessemer Venture Partners. The need for more capital, however, doesn’t mean that business isn’t booming, insisted Toby Gabriner, president of In Deal With App Provider Flingo