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Accenture Interactive Acquires Adaptly Agency

MediaPost | by Larissa Faw

Accenture Interactive is acquiring Adaptly to bolster the agency’s programmatic services offerings. Financial terms were not disclosed. Founded in 2010, the 150-person Adaptly partners with digital platforms, including Amazon, Facebook, Google, Instagram and Snapchat, to run campaigns for clients such as Chico’s, Mazda, Prudential and Sprint.