ViacomCBS and Dish Media said they began delivering addressable advertising impressions during live national broadcast network inventory using technology developed with Adcuratio Media.
A number of campaigns have run across Dish’s footprint in certain markets where CBS owns TV stations. The campaign’s target viewers at the household level via Dish set top boxes.
Adcuratio Media
April 18, 2024
Editor on Duty: Mark K Miller.
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