Oracle Helping Dish, Sling Target Addressable TV Ads

Oracle Advertising said it is collaborating with Dish Media to target addressable advertising campaigns reaching Dish TV and Sling TV subscribers. Oracle also said it has created 110 new connected TV-specific audience segments to help marketers reach consumers based on over-the-top streaming viewership and CTV device ownership.

TV Operators Team Up To Simplify Fragmented Ad Market

Comcast, Charter Communications and Vizio, among others, have created a consortium to identify ways to simplify and scale an increasingly complex TV ad business.