The final count is in, and ad spending for the U.S. 2022 elections came in 7.5% lower than originally forecast, according to final estimates from competitive ad intelligence firm AdImpact. Total ad spending by candidates and other advertisers across all national, state and local elections came in at $8.94 billion — 7.5% less than the $9.67 billion that AdImpact originally forecast in August 2022.
High-stakes races, polarized voters and online fundraising are projected to push spending to nearly $9.7 billion, according to a new report from AdImpact.
Spending on abortion-related advertising soared following the leak of the Supreme Court draft option, according to an analysis released Friday by competitive ad tracking firm AdImpact. “Since the beginning of the year, we had seen an average of about 2,000 airings a week relating to abortion,” the analysis notes, adding, “After the leaked draft, that changed dramatically, peaking last week at nearly 20,000 airings.”