Local media revenue is set to climb mid-single-digit percentages this year, according to a study of ad sales managers and executives. Just under half of executive managers and sales managers predict a revenue increase of 6% to 10% in 2014, according to AdMall, a sales consultant/database for local and digital advertising.
NetNewsCheck will partner in conducting AdMall’s 2014 Local Media Sales Survey. Results of the survey, to be conducted this month, will be published in mid-December. “NetNewsCheck’s participation in the survey will permit us to broaden our reach and provide an even more meaningful look at how 2014 local advertising and media sales are shaping up — and how management can optimize revenue,” said C. Lee Smith, founder-CEO of AdMall.
Digital and mobile advertising expected to be key drivers of this growth. Email marketing, mobile advertising and online video are also increasing in popularity among local media companies.